Showing posts with label PASS system. Show all posts
Showing posts with label PASS system. Show all posts

Wednesday, 1 March 2017

Does British Racing Really Want a Large Increase in the Number of Owners? A Frustrating Tale from “Lovely” Ludlow


The last few weeks have seen a number of fabulous horses sidelined with injuries. We’ve now lost Thistlecrack from the Gold Cup (as an aside, who at the Racing Post came up with the appalling headline, “Thistlecrocked”?) as well as Don Cossack, retired with recurrent tendon damage, Coneygree, plagued with all sorts of maladies, and of course the tragedy of Many Clouds collapsing and dying after his gallant win at Cheltenham. And this is on top of Faugheen’s stress fracture taking him out of the Champion Hurdle, Annie Power’s knee injury and Min’s bruising that will keep him out of the Arkle. Heartfelt commiserations to all these horses’ connections.

Many of our owners know exactly how they feel, so it’s always glorious when a horse who has been sidelined comes back, and on his reappearance puts in an absolutely belting run. He’s A Bully had been off for 450+ days with tendon tissue damage on one leg, but was superbly looked after by Polly Curling who did all the pre-training on a horse who only knows one way of moving, which is flat out at full gallop. Polly loved the challenge of teaching him to settle before he went back to Philip Hobbs for final training before coming out in a 3m handicap chase at Ludlow on 22nd February. Unfortunately, in the race prior to this, Richard Johnson aggravated a shoulder injury so we had a last-minute change of jockey with the talented claimer Ciaran Gethings taking the ride. Our horse galloped to the front after a couple of fences and then led the field a merry dance for the next 2½ miles, jumping for fun and clearly enjoying the whole experience of being back on the racetrack. Going into the last, it still looked as though he would win, but he was just run out of it by a very well-handicapped horse as HAB, not surprisingly, faded. It really was a superb performance though to come 2nd and all the owners were absolutely thrilled.

Nothing at all to dislike from this run. Unfortunately the rest of the owner experience at Ludlow left a huge amount to be desired. My wife and I drove to the course and, being unfamiliar with it, followed the Car Park signs on to the track, parked our car and went to the entrance that had a clear sign outside including the word “Owners”. It was rather odd when we went through to be greeted with the rather brusque challenge, “You’ve come to the wrong entrance”. Not the ideal start, particularly when you are on the inside of the course and to get to the “right” entrance would have meant getting back into the car, driving round the perimeter road and into another car park, a distance of about two miles apparently. However, the lady in charge of issuing badges relented and I handed over my PASS card. I wasn’t particularly amused when she immediately commented, “We don’t see many of these”, as readers of this blog will know that I’m having endless problems with the PASS scheme. Anyway, we obtained our badges and went on to the track for the first race.

Unfortunately, when we meet up with two friends for whom we’d arranged badges, they told us that they had been refused entry initially, though they had eventually persuaded the O&T official to admit them. Then we met up with a co-owner and her husband, who had also been denied a badge and had had to pay £11 to get in. This despite the fact that we had emailed the course the previous day, as advised to do in accordance with the latest PASS FAQs, setting out which owners were going to attend and how many badges should be allocated to each. The personnel at both O&T entrances denied ever having seen the email – which was doubtless true, but says little for the administrative systems at the racecourse. We therefore remonstrated with the O&T desk and were referred to the Office, where we eventually secured the return of our co-owner’s husband’s money. (He reinvested it e/w on He’s A Bully at 20/1 and was well pleased.)

My negotiations with racecourse management in their offices on track are becoming a fairly regular occurrence, and this is all primarily because the PASS system just does not work for partnerships, as readers of the blog are well aware.

Which brings me back to the title of the blog, does British racing really want to see a big increase in owners (and, of course, paying for the additional 1,000 horses by 2020 which is an explicit goal for the BHA in their Strategy for Growth)? My impression is that the industry most definitely wants the horses, the owners and their money, but I don’t think it has genuinely thought through the operational implications of how racecourses will accommodate new owners, particularly when they are in partnerships, syndicates and similar co-ownership structures.

A practical example illustrates this. Many Owners & Trainers’ lounges just cannot accommodate the number of owners. We have tracks such as Wincanton and Warwick that now restrict the number of badges they give out because the lounges are too small. This is a completely ridiculous situation. Even an idiot would say that the more obvious answer is to find or build a bigger lounge so that when you have attracted more owners to the course you can properly accommodate them.

Not surprisingly I will be revisiting this theme throughout the year. There is no point at all marketing and promoting ownership and then providing a poor, and I’m afraid on occasions declining, experience. I’ve just taken a shot at Ludlow and I think it’s only a matter of time before I do the same at other tracks that are failing to embrace the need for a better owner experience. And this of course is before we’ve even touched again on owner prize-money – which in Ludlow’s defence is one of their stronger features.


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Thursday, 15 December 2016

The New PASS System Fails its Tests: British Racing Needs to Learn from these Fiascos


In the last blog I covered the launch of the new PASS system that was introduced at the beginning of November. Without repeating too much detail of that blog, the Privilege Access Swipe System (PASS) card was introduced over 20 years ago by racecourses to manage exclusive complimentary access for owners to courses. The new PASS cards, provided by the Racecourse Association (RCA), have been designed to “ensure quick and easy access to racecourses”; to “revolutionise your pre-arrival and entry experience”; giving you “the chance to personalise your raceday experience from start to finish”; and “this modern and mobile system allows better communication between you and racecourses, ensuring a personal touch to the raceday experience”.

For the new system to work properly, it needs to be suitable for all the different types of owner and unfortunately, from our experience in terms of partnerships, it most definitely isn’t, neither for those of us who have no problems whatsoever in using the internet nor equally for those of our owners who don’t or won’t. My wife, who does all the administration for Owners for Owners, has found it extremely frustrating and technically impossible to cover all the different requirements of our owners, and it most definitely hasn’t “revolutionised or personalised” our raceday experience. In fact it has done exactly the opposite. The frustration it has caused is so great that it has fundamentally challenged our commitment to running partnerships in the future, because the hassle of doing it is just becoming intolerable. In the future we may well switch to running syndicates instead, or owning horses outside Owners for Owners.

Before detailing some of the things wrong with the PASS system, I need to vent the frustration not just with the system but with the repeated inability of British Racing to apply any of the basic rules of change management. This is not just a personal opinion, as I have spoken at length with the Racehorse Owners Association (ROA) on the subject and they have been inundated with vehement complaints; I gather they have logged over 200 problems with the system. As far as I know, the whole system was rushed into operation at the last minute; there was no proper testing or Beta site to find out what might have been wrong with the system before they launched it; there were no user groups to guide design and implementation; the ROA, which could have helped enormously, was kept on the sidelines; and once again British Racing has a fiasco on its hands. It is not just Owners for Owners who are rethinking ownership. We have already heard from a number of our owners that they are considering packing in ownership because of the endless hassles, constant frustrations and just the rank inability of the racing administrators to shape up and test systems properly before launching them. This is a shocking self-inflicted wound that could easily drive owners out of the sport. It is time the ineptitude was not tolerated. For those of us who have worked in major companies worldwide, if you are in charge of a significant process launch such as the PASS system and get it wrong, you lose your job.

Right, I now feel a bit better for that rant. Here are some of the things wrong with the system:

  • Some owners have not even heard anything about it, and others have not received a new card.
  • For those who have received cards, not all of them have worked.
  • Registration procedures have been followed but the cards have not been activated.
  • Changes to passwords have been requested but there has been no response from the site.
  • There is enormous confusion about what the PASS system is designed to do.
  • There is equal confusion about the differences between the RCA and ROA, and the role of the PASS system in complimentary badge entitlement for those who own more than 50% of a horse.
  • The length of time to brief owners on the changes and the detail of operation have been inadequate.
  • British Racing refuses to acknowledge the implication of the age of most owners. Many of them cannot or will not interact with racing through the internet. The designers of the PASS system have not built this into the process with sufficient sensitivity (or at all).
  • The system may work well for sole owners and even syndicates where there are nominated owners who control matters, but it will not work for a partnership of owners, some of whom wish to attend with a guest and others who cannot attend – it does not allow the pooling of the badge allocation.
I am personally lobbying the RCA for immediate changes, and my wife is doing the same with the ROA. The core problem here is the lack of detailed information as to how ownership actually works. The designers of processes tend to be young, technically competent, based in London with great broadband access, and don’t own horses. The owners tend to be older, technically cautious, based in the country with often poor broadband, and own horses despite the frustrations of it. Without really careful and sympathetic design of any process changes, it is inevitable that there will be continued fiascos such as this one. Alas, I am going to have to return to this subject again on the next blog, as I’ve run out of space on this one! Yours, in frustration!

I am always interested to hear your views so please do leave a comment. If you can't see the comment box at the bottom of this post then navigate to the post using the right hand navigation or click here > and scroll to the bottom of the page. Look forward to hearing your views. Thanks very much for sharing them.