Keep Prize-Money Simple, and Motivating for Owners – Some Thoughts on Prize-Money Distribution

I’m only doing this blog because I was invited today by the ROA to complete a survey on Owners’ Prize-Money Distribution. No problems at all with that, and I duly completed it. You may know that prize-money is currently allocated between owners of winning and placed horses in line with the following distribution

	Flat	Flat	Jumps	Jumps
	Non-Pattern	Pattern	Non-Pattern	Pattern
	%	%	%	%
Owner of Winner	50.64	46.64	49.53	45.62
Owner of 2nd	16.78	19.06	16.41	18.65
Owner of 3rd	8.39	9.53	8.21	9.32
Owner of 4th	4.19	4.77	4.10	4.66

The first observation of course is that there doesn’t appear to be any logic whatsoever between the various percentages, none of which are the same so there is no consistency between Flat vs. Jumps or Pattern vs. Non-Pattern races.

Equally it is worth noting that these percentages don’t add up to 100% because an amount is taken out to split between trainers, jockeys and stable staff. I’m not going to address this subject in any detail today, other than saying that I’ve felt for a long time that the trainer percentage should be allocated much more to the grass-roots trainer. Do John Gosden, Aidan O’Brien, Nicky Henderson or Willie Mullins really need a percentage top-up to their already huge income from premium training fees? On the other hand, for many lesser trainers and their stable staff, this percentage is a lifeline without which they would probably go under.

Anyway, back to the prize-money distribution issue. Doubtless as a result of the ROA survey there will be some tinkering around with the percentages, but doesn’t that really miss the point? Wouldn’t it be so much better to have a prize-money allocation that owners can both understand easily and find motivating and “felt fair” …. and wouldn’t need a calculator to try to work it out? The Owners for Owners proposal would be that any horse that finishes 4th in any class of race picks up a minimum of £500 (thereby covering most of the costs on most race-days of getting the horse to the track); the 3rd, £1,000; 2nd, £2,000; and the winner, £4,000 (plus the percentage of stakes as now). Obviously this would be an overall increase of prize-money in each race, and I would fund that by reducing the total prize-money for Group and Listed races, and reallocating it to the bottom of the pyramid.

Before leaving the subject, I am very appreciative of the way prize-money now goes down to 8th in some races, particularly on those race tracks run by Jockey Club Racecourses. Again I’d argue for setting a figure for 5th to 8th that isn’t derisory, however, and then working up to the winner using the same principle as described above. I believe the current figure is £300, which isn’t a bad starting point when you think that jockey fees and entry fees (and then only for the lowest grades of races) take up the best part of £200, before you even get the horse to the course.

Rather than tinkering around with percentages, it would be far more positive for attracting and retaining owners to have a fundamental change. Alas, I would imagine that there is little chance of this being adopted, although hopefully the principle behind this blog might at least get an airing in the corridors of power.

I am always interested to hear your views so please do leave a comment. If you can't see the comment box at the bottom of this post then navigate to the post using the right hand navigation or click here > and scroll to the bottom of the page. Look forward to hearing your views. Thanks very much for sharing them.

Well Done to the ROA on Passing the 8,000 Member Milestone – Do Join If You’re Not A Member

Owners for Owners have always been a big supporter of the Racehorse Owners Association and have worked closely with a number of their key executives over recent years, not least when supporting the BHA’s Pillar Team on Ownership and drives to encourage syndicates to become more transparent. Nothing at all has changed in our view about the ROA – it is absolutely vital that owners are properly represented as THE key stakeholder in racing, and this very much remains the case.

So full marks to the ROA who announced last week that they have reached their 8,000th member, which is a really significant milestone. They have doubled the membership base in the last 20 years and according to their press release there are ten times as many members now as there were in the late 1960s. Charlie Liverton, Chief Executive, emphasised that: “Owners have never had such a strong voice, and our involvement with the Horsemen’s Group and soon the Racing Authority means owners, as the single biggest investors in the sport, cannot be ignored.”

In the total scheme of things for owners, to join the ROA for a mere 63p per day (£230 per year) is an absolute bargain when you consider all the benefits provided. Don’t worry, I’m not paid to be their PR supremo, but here is a summary:

• Free racecourse admission: members with 50% or more of a horse in training, or those running syndicates, enjoy free admission to over 1,300 fixtures through the Racecourse Badge Scheme for Owners, now administered through the PASS card. If you have less than 50% ownership, you still enjoy free admission at a choice of over 800 fixtures. The value of that, if you are a regular racegoer, is huge, with the ROA estimating that it is worth £500 per year alone.
• Third party liability insurance: hopefully no-one ever has to use it, but it is a vital element to have, and annual membership of the ROA provides automatic cover for up to £10 million, worth almost £300 if you were taking out insurance on your own.
• SIS Owner Sponsorship: which allows owners to reclaim VAT on the costs of ownership. Absolutely vital for those in yards that don’t have a sponsor. The ROA estimates this is worth on average at least £4,000 in reclaimed VAT.
• 20% discount on most BHA registration fees: every little helps, as they say. On average this is worth £57 per member.
• Thoroughbred Owner & Breeder magazine: as a member you receive a free copy every month, whereas to buy it costs £55 per year.
• Car park label: which gives priority parking at racecourses on virtually all race days, which is a good saving as well.
• £2,000 weekly Owners’ Jackpot: offering members the opportunity to win bonuses on top of prize-money.
• Expert advice: the ROA is an excellent source of information to owners and, should it be necessary, can arrange legal advice as well.
• Hospitality and social events: there are regular offers for exclusive hospitality facilities as well as a wide range of social events and visits.

So it is a no-brainer really, isn’t it, to be a member?

Having said all that, I’d still like to see the ROA have a much more active role in British racing, and be increasingly assertive in arguing the case for owners at racing’s top table, particularly the owners who represent the grass roots of the sport. I still believe that across racing the top trainer / owner / breeder perspective is given too much credence, and on occasions there can still be a rather patronising approach adopted towards those who are racing primarily at Class 4 levels and below at the lesser tracks.

From a strategic perspective I believe a lot more could be done to give real visibility to the improvement gaps necessary across every element of racing and the racehorse supply chain. And, most importantly, the steps needed to address them properly. In other words I don’t just want the ROA to be a representative body; I’d like them to step up to the plate and become much more a campaigning group. The more members they have, the better, and I hope in the not too distant future we see them hit the huge milestone of 10,000 members. Well done to Charlie Liverton and his team.

I am always interested to hear your views so please do leave a comment. If you can't see the comment box at the bottom of this post then navigate to the post using the right hand navigation or click here > and scroll to the bottom of the page. Look forward to hearing your views. Thanks very much for sharing them.

New Year’s Resolution for the Racing Industry: Bring in 1,000+ Horses and Retain More Owners

Hope everyone has enjoyed (?) the Christmas festivities and New Year’s Eve. One of our owners commented after our 2m novice chaser, Future Gilded, ran at Plumpton, “If only we could become racehorses” …. go for one 5-minute run and lose 16kg of weight, which is what Frankie did. May all your dietary resolutions be successful.

Anyway, just before Christmas I saw a number of comments that really had me thinking more seriously about resolutions. The first was in the Racing Post under the headline “Crisis mounts as flood of races hit by small fields”. David Williams of Ladbrokes painted a gloomy picture when he said, “The reasons for the small field sizes are complex, but the impact will be painfully straightforward: recreational punters will look elsewhere for their betting entertainment”, while Robin Mounsey of the BHA commented, “We’ve already stated this issue (field sizes) is our top priority. We have already announced a range of initiatives designed to address the situation, but that is not the end of it. We continue to focus on the issue and it will remain a priority for some time.” Completely agree with both of these comments – finding solutions to the problem has to be right at the heart of racing’s overall strategy and operational planning for the future.

But what to do about it? Personally I believe that there should be open acknowledgement of the problem, and then a clear decision taken by racing to resolve its central strategic dilemma. For a number of years, and particularly through the recession, there has been a steady decline in the numbers of both owners and horses in training. That has coincided with a significant increase in the number of races within the overall racing calendar, at a time when all-weather racing has grown considerably. Basically there are just not enough horses to go around and make races sufficiently competitive, with eight or more runners.

So strategically the industry either accepts a contraction so that there are fewer races (and therefore less revenue), or it pushes for an expansion in the horse population (with significant financial gains across all the stakeholders). I know what my preferred outcome would be – go for growth and expansion by making a number of fundamental changes across the whole racing spectrum. I would love to see racing’s new year resolutions aligned to that statement.

This is clearly a multi-layered and complex problem to solve, which is why another comment in December also caught my eye. It came on Twitter from John Basquill, of whom I have no knowledge. He said:

“Experience the joy of horse-ownership by paying a stranger two grand a month to phone sporadically and describe an array of equine ailments.”

Indeed, this stopped me in my tracks. If I were involved in the “training of trainers”, I’d run a workshop on all the implications of this comment, because in many ways it goes right to the heart of the problem. For too many owners, the level of engagement and return on investment just doesn’t add up. That shows in all the statistics on British racing to do with the horrible term, “owner churn rate”. Every year, hundreds if not thousands of owners leave the sport, never to return. Racing doesn’t really know why they leave, and this ought to be a prime target for research. If we want more horses we clearly need more owners but, just as importantly, to keep current owners in the sport. To do that they need genuinely to experience “the joy of horse ownership”.

And I think there is an enormous amount that can be done in racing to help them obtain that experience. I will revisit that again during the year, as the Owners for Owners new year resolution.

May you all be lucky and have a great 2015.

I am always interested to hear your views so please do leave a comment. If you can't see the comment box at the bottom of this post then navigate to the post using the right hand navigation or click here > and scroll to the bottom of the page. Look forward to hearing your views. Thanks very much for sharing them.