A Turning of the Tide on Prize-Money in 2018 – New Year’s Resolutions Being Put Into Practice

Firstly, Happy New Year, and may it be a truly successful one with lots of winners for all our owners. May the horses all be happy, healthy and improvers. One of the horses we are closely involved in running – Buckle Street, with Martin Keighley and the Condicote Clan – definitely fits into that category, putting in a really game performance to win at Catterick over 3m 2f. That was a super Christmas present for all. While up there, a number of us had an excellent discussion over a beer with the BHA’s Chief Executive, Nick Rust, whose horse Paddling was also running. This horse won at Catterick the following week, so well done to Nick and his co-owners. Indeed, he was the first person to come up to me in the winner’s enclosure to congratulate the Clan.

During the discussion with him, he flagged up the imminent announcement that prize-money in Britain is likely to reach a record £160 million in 2018, an increase of £17 million from 2017. This is a really welcome development, particularly as it follows on from an autumn announcement that £8 million of central levy funding is being channelled into grass-roots racing. Readers of the blog will know that I believe raising prize-money is the number one issue in British racing, because without it the risk is that the sport is in a downward spiral, with owners not being attracted or retained, the number of horses in training declining, and through that a lack of competitiveness in the sport that is the lifeblood of gambling.

Although the discussion with Nick over a pint and a very unusual-coloured and flavoured Catterick lamb curry was anything but formal, his statement to the press on this announcement was rather more measured. He said: “It is very important for all those involved in our sport that we are due to see such significant prize-money increases in 2018. Although there has been a gradual recovery in total prize-money in recent years, driven by increased investment from racecourses, the returns to our sport’s owners and participants have not been sufficient, in particular to those who are not competing at the top echelons. The support we received from the government and, indeed, all political parties in establishing the new levy has been crucial and means that we can target support towards those operating at the racing’s grass roots. The increased prize-money on offer in 2018 does not resolve the sport’s prize-money situation outright, but it is a step in the right direction. We hope that this good news will serve as an incentive to racehorse owners who are thinking of putting horses in training, and provide a timely boost to jockeys, trainers and stable staff, who rely in part on prize-money for their livelihoods.”

I can only raise a glass to Nick and the BHA for both the extra money and the sentiments expressed. Having said that, there will probably be a wry smile on his face when he sees the prize-money summary after deductions on the next BHA or Weatherbys statement relating to Paddling’s win at Catterick, which as an independent is definitely not the most generous of courses with its prize-money.

At the same time as this announcement, a couple of racecourses also confirmed the way the tide is now flowing. A few years ago I took issue with Newbury on a number of fronts, and like to think that I was one of the pressure points for change that led to the previous CEO being dismissed. I have a lot more time for the latest CEO, Julian Thick, so was pleased to read that prize-money is set to exceed £5 million in 2018 following an injection of £250,000 by the racecourse. As a result, total prize-money at all the track’s 29 fixtures will amount to at least £50,000, with the feature race at three-quarters of all meetings offering £20,000. Thick commented to the press that: “As an independent racecourse, Newbury is committed to ensuring prize-money levels increase as and when we can afford to make additional investment, and 2018 will see a continuation of that policy with our own direct prize-money spend increasing …. Since 2013 we have increased our executive contribution by over £1 million and 2018 will see us break the £5 million mark for the first time …. This is a reminder of our commitment to reinvest in the sport, and complements well the substantial capital investment we’ve made on fabulous new facilities for horsemen in the past three years.”

Time therefore to raise the glass again to Julian and his team at Newbury. A couple of years ago we ran our horse Shantou Magic in the Challow Hurdle, and I complained strongly to Newbury that the prize-money was less than it had been ten years previously, so it is great to see a reversal in that trend. Also for those who haven’t been there recently, the new Owners’ Club is superb. Great to see this track being improved so radically, and it is now a course that owners really like to go to, even if the preponderance of “luxury executive apartments” is not to everyone’s taste.

Finally another glass to be raised to the very progressive Chief Executive of Perth, Hazel Peplinski, who is increasing their prize-money by 35% this year to nearly £1.25 million. That also includes a new appearance money scheme across their 15 fixtures with average prize-money per race increasing to £11,500 from £8,500, with the hope that it will stimulate a rise in field sizes. Personally I am going to do everything I can to support Perth this year and will be suggesting to our trainers that if we have suitable horses, we take them there.

I’m definitely a believer in credit where credit’s due, so it’s most encouraging to be able to start the year on a positive note on the prize-money front. Don’t worry, I’ll still be applying pressure on those tracks that don’t yet seem to have picked up the message that prize-money really matters.

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Glorious Goodwood: Racing at its Absolute Best, and Broader Implications for the Racing Industry

Just back from a couple of days at Goodwood while staying in the truly beautiful South Downs National Park. Increasingly my wife and I, when we go racing, try to make it a proper trip and there is no shortage of places to stay. It amused us that both the hotel we stayed in and the restaurant where we ate were both frequented by a very well-known retired football star, now owner. He must read the same guidebooks as we do! Like us I’m sure he was raving about The Barn at Roundhurst and the excellent food at The Duke of Cumberland in Fernhurst.

The Qatar Sussex Stakes lived up to its star billing, bringing together the winners of the English, Irish and French 2000 Guineas – apparently the first time this has happened at Goodwood. The Gurkha had looked an unlucky loser in the St. James’s Palace at Royal Ascot, under one of Ryan Moore’s less impressive rides. This time however the horse was ridden much closer to the leader, Galileo Gold, and always looked as though he was going to beat him inside the final furlong. The only disappointment was that the French 2000 Guineas winner, Awtaad, failed to show his form on ground that was probably too quick. With over £1m of prize-money, it was hardly surprising that the field was top class, although one of the common themes being expressed after the race was that at the platinum level of racing the money is really just being shared out amongst a very few privileged people: the winner was owned by Derrick Smith, Mrs. J. Magnier and Michael Tabor; the second by Al Shaqab Racing; and the third, Ribchester, by Godolphin. Having said that, I doubt whether any of these care much about the actual prize-money, since the bloodstock value is what really matters these days. Great battles though between top horses such as Galileo Gold and The Gurkha are thrilling to the core racing fan and the whole racecourse was buzzing afterwards.

As always there was a fair bit of publicity about Goodwood in the national press, with interesting coverage of Charles Gordon-Lennox, Earl of March, and his passion, even obsession, with raising the total Goodwood experience year on year. Managing the 12,000 acre estate, which is completely self-funded, employing well over 600 staff full-time, and dealing with all the various commercial ventures is a huge undertaking. So he must have been delighted when last year the entire Glorious Goodwood meeting was sponsored for the first time by Qatar Racing and Equestrian Club, which is Sheikh Joaan Al-Thani’s Al Shaqab operation. They have committed to a ten-year sponsorship deal and it has already led to substantial injection of additional prize-money with around £5m on offer at this meeting. There is definitely considerable affection for the quintessentially English “Goodwood Experience”, not just amongst Qatari sheikhs but the racing public across all the levels from the privileged Richmond Enclosure (which is where my wife and I went courtesy of the ROA arrangements for their members) through to the bucolic (alcoholic?) pleasures of Trundle Hill overlooking the course, as well as the large number of picnics around the various car parks.

One aspect on which the Earl of March has been outspoken is the need for racing to “reinvent itself”, particularly through marketing, branding and strengthening its overall customer proposition. He clearly feels like many of us that racing is still not exploiting its assets and customer appeal in the way that it could do across the widest possible range of customers. This theme has also been reinforced recently by Simon Bazalgette, CEO of the Jockey Club, who is currently leading a strategic overhaul of what the Jockey Club actually stands for. At one level they are clearly a commercial success, turning over £183m last year, and that level of financial strength has enabled them to invest £415m in prize-money and improvements in facilities over the last ten years. Over 2m customers a year go through their gates, with a similar number for non-racing activities, notably pop concerts. However Mr. Bazalgette believes that the Jockey Club can raise its game hugely, and apparently is working with M&C Saatchi on exactly what the next phase of their commercial mission should be about, and how to communicate it.

It is hard not to be really optimistic and encouraged by the restlessness and strategic endeavour that Messrs. Gordon-Lennox and Bazalgette are putting into driving their racecourses forward. While I don’t think many of us were thinking like that while watching The Gurkha storm home, you cannot help but feel that the whole racing experience at the top of the sport can still be developed much further. Let’s hope that is the case and that there is a substantial trickle down in revenue and funding from it to the less exalted, day-to-day, grassroots racing.

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On NH Racing, Couch Potatoes and Collaboration with Bookmakers

Normally I’m criss-crossing the country supporting our horses, but with the dreadful winter and apparently never-ceasing soft ground it has been one of the quietest few months for ages, notwithstanding attending all four days of the Cheltenham Festival and the three of Aintree. However, since then I have to say that I have been “enjoying” the delights of sitting at home, wood burner blazing and chilled white wine at my elbow while cheering on my (mainly losing) bets at Sandown and more recently, Punchestown. So, as I knock on the door of becoming a pensioner, I’m also becoming a couch potato. Bliss!

It was absolutely terrific to see Richard Johnson finally become Champion Jockey after all those years of being runner-up to AP. There isn’t a better rider over jumps at the moment, and there certainly isn’t a nicer guy. He’s marvellous with owners and it is always a pleasure when he is riding one of our horses for any of our trainers but, obviously, mostly Philip Hobbs. Indeed we gave him his 100th winner of the recent season when He’s A Bully won for him at Wincanton. With typical modesty, when I complemented him on the ride, he said, “They’re always easy when they win”, despite our horse hanging badly over most of his fences.

Reflecting on the NH season, who would now be your top three horses? For me the performance on Thursday of Douvan would make him my top jumper. This was his 11th consecutive win, and he has won the last three by a cumulative 32 lengths, bagging all three top novice chases at Cheltenham, Aintree and now Punchestown. We have a Getaway with Anthony Honeyball, and he keeps referring to him as “Douvan”. Dream on, dream on. My second top horse would be the wonderful Thistlecrack, who waltzed home in the World Hurdle and then the Liverpool Stayers’ Hurdle, on both occasions by 7 lengths. I’ll then have three joint thirds: Annie Power (could she become the first mare to win the Champion Hurdle twice?), Don Cossack (not just for the Gold Cup but because we have a Sholokhov 2yo who we have nicknamed “Don Caster”), and then Sprinter Sacre (as well as the superb training performance by Nicky Henderson in bringing him back, and similarly My Tent Or Yours, Simonsig and Bob’s Worth).

We couch potatoes also have lots of time to read the newspapers from cover to cover. Two articles about gambling and bookmakers caught my eye. The Sunday Times Rich List goes into the category of tittle-tattle with me, but I noticed that a number of Britain’s wealthiest tycoons in the betting industry saw their collective wealth jump by almost £3bn to £19bn in 2015/16. Amazing really when you think that their normal stance is that they aren’t making money, particularly through racing. And yet the Coates family, who founded Bet365, saw profits double to £410m and their fortune increase to £1.4bn; the co-founder of Betfair, Ed Wray’s wealth jumped by £68m after the Paddy Power merger; and that almost-destitute winner of Group 1s on the Flat, Michael Tabor, the majority stakeholder in Bet Victor, added another £25m to his net worth of £600m. Never believe a bookmaker when they tell you times are tough.

While the Sunday Times article produced steam out of my ears, another in The Times I found really encouraging. When I attended the BHA strategic forum at Newbury on 1st March, Nick Rust emphasised that three of their four strategic goals for British Racing are to grow betting participation by 5% by 2018, generate £120m of extra income for the sport and increase racecourse attendance to 7m by 2020. In the last couple of blogs I have been praising Jockey Club Racecourses for their investment in facilities and prize-money and now, according to The Times, their Racecourse Media Group (RMG) (which recently negotiated the £30m racing rights deal with ITV) are facilitating plans to bring the Tote under the control of British racing. RMG have an excellent track record and indeed in 2015 ploughed back over £80m to their 34 racecourse stakeholders via profits from Turf TV, pay-TV channel Racing UK, streaming pictures to online mobile betting sites and the current deal with Channel 4.

If you’re an avid reader of the blog you’ll know that I’m highly critical of the way the Tote, as a gaming asset, has been milked by Betfred and also the dismal lack of innovation on the part of many of the retail bookmakers, particularly the non-ABP partners Ladbrokes, Coral, William Hill and Betfred. Apparently RMG is likely to broker a collaborative business model between racecourses and a number of bookmakers so that they can take the contract back over when it comes up for renegotiation in 2018. There could be significant money for racing if this collaboration were successful: when Betfred took over the Tote, they paid £265m and committed to making annual payments back into racing of around £10m. RMG intend to involve all 58 racecourses to come up with an agreement with as many bookmaking firms as possible to develop a credible alternative to Betfred’s control of the Tote. If successful it would be a really significant step forward, not just in generating more revenue for British racing but also facilitating a far more creative use of the Tote’s assets and betting possibilities, both in the UK and worldwide.

On that note, I’ll put a few more logs on the burner and pour another glass of white wine. Cheers to RMG!

I am always interested to hear your views so please do leave a comment. If you can't see the comment box at the bottom of this post then navigate to the post using the right hand navigation or click here > and scroll to the bottom of the page. Look forward to hearing your views. Thanks very much for sharing them.

Curmudgeons, Grotesques …. and the Economics of Racing

Well the middle of this month has been very enjoyable, particularly with a fantastic retirement bash at Windsor Racecourse on Monday. I’ve stepped down from the chairmanship role in my consultancy, Future Purchasing, and was delighted when colleagues organised a celebration (I think for my achievements, rather than pleasure that I was leaving!!) with much merriment, drinks and dinner in a large box in the Royal Grandstand. Even the speeches weren’t too boring. There were a couple of jokes about Champion spark-plugs and melons that certainly wouldn’t pass the spam filters. Even managed to back a few winners. Jack and I staggered off the course loaded down with presents so there was some tremendous generosity. We both resolved to retire every year from now on!

This sort of party definitely illustrates how racecourses can make money and provide lots of entertainment for non-racegoers. The vast majority of our guests had never stepped on to a racecourse before, and wanted to know whether our sport was always like this – fine food, decent wine, private bars, panoramic view of the racecourse and river, etc. It was hard not to smile wryly, thinking about what it will be like as we go through the winter enjoying the facilities at some of the minor jumps tracks, or even more wryly when considering the very dubious delights of the all-weather.

My last blog on owners being treated as “cash cows” triggered much discussion about the crazy economics of racing. Indeed, over a few pints of Donningtons down here in the Cotswolds the Curmudgeon and I developed a whole economic model around ROO (Return on Ownership). Those of you in the business world know that ROCE (Return on Capital Employed) is a very important financial metric, and we believe ROO is the same for racing. At the moment the ROO is about 20%, if you’re lucky. In other words, for every pound that an owner puts into racing, they get about 20p back. This puts us right at the bottom of the league table. In many countries, such as Dubai, Hong Kong, Japan and Australia, the return is massively better. The key question is what to do about it. Now that I’m officially retired and have a bit more time, I’m intending to try to get my mind around that, and also do some digging and delving into the facts and data of actual returns. I’d like to see the BHA and the ROA set a formal target of, say, 50% ROO to be achieved within five years.

When a friend of ours, Ruud van Ruitenbeek, and his wife Di were staying with us a week or two ago, we went to visit the historic church of St. Peter’s in Winchcombe, built in 1468. Right around the sides of the church are gruesome depictions of people, animals and mythical beasts. I’d always thought these were called gargoyles, but Ruud discovered that “gargoyle” comes from the French, gargouiller, which means “to gurgle”, and therefore refers to a water spout. Since the ones at Winchcombe don’t have any water coming out of their mouths, they are apparently called grotesques. The one that I have put into this blog definitely illustrates the likely reaction of anyone who tries to understand the crazy economics of our sport. It equally depicts my reaction to the disgraceful way in which bookmakers are milking our industry and failing to reinvest their profits so as to make an adequate contribution. This is another area that I intend to investigate. I’m going to start by seeking clarity on the BHA’s strategy – is the plan to keep on appeasing the bookies by allowing more and more low-grade racing, or will they be facilitating fundamental levy reform, and if so, how?

Off to Yorkshire now to see the horses at Karl and Elaine Burke’s. Bound to meet a few curmudgeons up at Middleham. I’ll keep you posted.

P.S. If you’d like to see any of Ruud’s photos, do have a look at his web site, www.ruudseye.com - they are excellent. You can even buy his book of photos online.